Pelé’s Legacy Enters a New Chapter with Santos FC, Umbro and Pelé Brand Collection

Redação Santos Notícias

Pelé’s legacy takes on a new chapter in the history of Santos Futebol Clube. In a collaboration celebrating the career of the greatest player of all time, Santos FC, Umbro and Pelé Brand present a limited-edition collection of official club jerseys, marking the first product made available to the public as a result of the partnership between the three brands. The launch also marks the beginning of a series of joint initiatives to be announced in the future, keeping alive the connection between the King of Football, Santos FC and new generations of fans.

The collection transforms a tribute that first took to the pitch earlier this year into a collector’s item. On that occasion, Santos FC played in a special version of its kit, replacing Umbro’s traditional logo with the iconic silhouette of Pelé celebrating a goal. The jersey, however, was worn exclusively by the players and was never made available for purchase. Now, for the first time, fans will have the opportunity to own an official edition of this tribute.

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Named “A Name Beyond Time,” the collection will be available in two versions: the traditional white home jersey and the black-and-white striped away jersey. Only 1,091 units of each model will be produced, for a total of 2,182 pieces. The quantity was chosen in reference to Pelé’s 1,091 goals, as recognized in the historical tally that inspired the collection, making the number a central element of the tribute.

On the jerseys, the King’s silhouette takes the place traditionally reserved for the Umbro logo on the front, while the sportswear manufacturer’s logo appears on the sleeves. The white version features the Pelé Brand logo in black, while the striped version features it in gold. Both jerseys retain the Santos FC crest and incorporate special finishes, gold details and graphic elements that reinforce the commemorative nature of the collection.

The tribute also extends to the back of the jerseys, which feature the historic number 10, forever associated with Pelé, with a special finish. Numbered themed tags and authenticity details complete the designs, created to represent not only a sporting achievement but also a legacy that has transcended generations and borders.

“Pelé is an inseparable part of Santos Futebol Clube’s history, and preserving his legacy also means finding new ways to keep it alive in the memories of our fans. This collection represents much more than the launch of a jersey. It is an opportunity to turn a tribute to an athlete who thrilled fans on the pitch into something Santos FC supporters will cherish forever. And this is just the first step in a partnership that still has many chapters to come,” said Marcelo Teixeira, president of Santos FC.

The purchasing experience has also been designed to reflect the exclusivity of the launch. Each jersey will come in a custom-designed box in white, black and gold, featuring Pelé’s silhouette and the inscription “A Name Beyond Time.” Specially produced for the collection, the packaging draws inspiration from the King’s legacy and brings together the identities of Santos FC, Umbro and Pelé, becoming part of the collector’s experience.

“Being part of a project that brings together Santos’ history and Pelé’s greatness is a source of immense pride for Umbro. We have sought to respect the symbols that made this journey so special, paying attention to every detail to deliver a product worthy of its significance. This collection brings together football, memory and authenticity, and marks the beginning of a new chapter in this collaboration,” said Eduardo Dal Pogetto, Umbro’s director in Brazil.

“Pelé built a unique legacy that goes beyond football and belongs to the history of world sport. Our commitment through Pelé Brand is to ensure that this legacy remains alive, not only in our memories but also in the present and the future. To achieve this, we need to develop initiatives that keep his story relevant and close to new generations. This partnership with Umbro and Santos FC represents exactly that: the union of great brands around a story that deserves to be valued and carried forward. Pelé is eternal, and our role is to ensure that his legacy continues to inspire new generations,” said Neymar da Silva Santos, representative of Pelé Brand.

Exclusive Sale

The collection’s sale began on Tuesday, October 13, exclusively through the Santos Store Online, operated by Netshoes. Each jersey is priced at R$1,091.00, in reference to the historic goal tally that inspired the collection.

To ensure broader distribution of the limited edition, purchases will be limited to two jerseys per Brazilian individual taxpayer ID (CPF), allowing customers to buy one white jersey and one striped jersey. Purchasing two units of the same version is not permitted.

Purchases are made through a dedicated page on the Santos Store website, which will verify each fan’s eligibility and direct them to the appropriate stage. Those who do not yet belong to an eligible membership tier will be able to check the requirements for joining or upgrading their membership plan. If a member changes tiers, access authorization may take a few minutes due to the integration between the systems.

More than just a limited edition, “A Name Beyond Time” marks a new phase in the collaboration between Santos FC, Umbro and Pelé Brand. The King’s memory is the starting point for this partnership, which looks to the future with a commitment to continuing to celebrate, through new initiatives, a story that remains alive both on and off the pitch.

About Umbro

Founded in 1924, Umbro is an authentic football brand, having dedicated itself to the sport for more than 102 years. Born in Manchester, England, Umbro products are worn on and off the pitch in more than 100 countries worldwide. Today, the company combines its heritage in sports tailoring with a modern vision of football to create apparel, footwear and accessories that bring together performance and style.

About Pelé Brand

Pelé Brand is responsible for preserving, protecting and expanding the global legacy of Pelé, one of the greatest icons in the history of sport and world culture. Managed by NR Sports, the brand operates around three strategic pillars: performance, culture and legacy. It develops partnerships, licensing agreements, content, intellectual property and experiences that connect the story of the King of Football with new generations. With a long-term vision and an international presence, Pelé Brand seeks to expand Pelé’s reach and cultural relevance, celebrating the man who transformed football into a universal language.

(Photos: Reinaldo Campos/Santos FC)

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